IOL coverage: More SA millennials are opting for zero and low-alcohol alternatives

The so-called “sober curious” movement is gathering pace in the beverage sector as more individuals opt to lower their alcohol intake or remove it altogether. That is according to the director at Brew Kombucha, Alex Glenday.

With increased interest in living healthier lifestyles, especially amid a global pandemic, millennial and Gen Z South Africans are looking for no- or low-alcohol alternatives that will hit the spot, without the usual side effects, Glenday noted.

“The premise of mindful drinking is that you actively think about why and how much alcohol you consume – whether it’s out of habit, due to social pressure, because you enjoy the taste, or are actively trying to lose your inhibitions. To read the full article, click here