the innovators,
the disruptors
and the
changemakers.
We start with a simple question: Why?
We help brands build the coverage, authority and influence to lead the conversation in their industry. No fluff. No vanity metrics. Just sharp, strategy-led storytelling that delivers.
It starts with a simple question: why? Not just what you do, but why you do it. We ask the hard questions to uncover the be-cause behind your brand, then build the story around it, so it earns attention and shapes decisions.
That takes the right people. We’re news editors and award-winning journalists who know how a newsroom works: how to interview experts, get to the crux of a story and deliver accurate commentary before the news cycle closes. Add behavioural science expertise, which reveals why people think, feel and decide the way they do, and we can turn technical detail into clear, human stories that shift mindsets.
We go beyond promotion, building brands with real authority and narratives that keep working for your business.
So, what’s your why?
strategy
management
relations
writing
comms
creation
strategy
comms
management
relations
Creation
writing
The Be-cause team went the extra mile to understand our business
from the inside out. As a result, they were spot on, right from the get-go, in reflecting our brand voice
across traditional and social media.
It’s been a pleasure to work with a team
that cares about our work – and our impact – as much as we do.
Be-cause was instrumental in the development of the first-of-its-kind
State of Pay industry report, which has become an annual staple that both media and our merchants
look forward to. On the traditional PR side, the Be-cause team kept tabs
on trends and current affairs, consistently keeping Payfast at the centre of the conversation.
It’s been great to work with a team that really cares about the work that they’re doing.
What stood out about Be-cause was their attention to detail and their willingness to go above and
beyond expectations. Partnering with organisations that demonstrate a
high level of understanding and alignment with our values, is critical. Working around tight deadlines and
complex content, the Be-cause team displayed care and commitment at
every step of the way – as well as their organisational and time management capabilities.
Our partnership with Be-cause helped us develop and deliver a strategic communications plan
that helped highlight Biovac’s critical role in vaccine distribution and manufacturing in South Africa,
in the time of COVID-19. Through consistent media engagement, Biovac was able to drive education
and thought leadership on the crucial topic of
vaccine development in South Africa.
Be-cause has been a brilliant partner in amplifying our storytelling. Their strategic
and solutions-oriented approach to social media kept our community and wider audiences
informed and connected throughout our Antarctic expedition and brought our story
and the participants’ journey to life in real time. Their passion and dedication have been key to
inspiring the next wave of participants to step forward and start their leadership journey with us.