the innovators,
the disruptors
and the
changemakers.
We start with a simple question: Why?
We dig deeper than the surface level, asking the hard questions to uncover the because – the driving force behind your brand. Be-cause without a clear understanding of your purpose, your message risks getting lost in the noise.
It’s about more than just promotion; it’s about building relationships. It’s about demonstrating value. It’s about showing the world why you matter.
So, what’s your why?
strategy
management
relations
writing
management
creation
strategy
management
management
relations
Creation
writing
they impact, through a bold and purpose-driven integrated communications approach.
and create opportunities
for our clients to showcase
their expertise and lead
conversations that align
with their values and
business objectives.
The Be-cause team went the extra mile to understand our business
from the inside out. As a result, they were spot on, right from the get-go, in reflecting our brand voice
across traditional and social media.
It’s been a pleasure to work with a team
that cares about our work – and our impact – as much as we do.
Be-cause was instrumental in the development of the first-of-its-kind
State of Pay industry report, which has become an annual staple that both media and our merchants
look forward to. On the traditional PR side, the Be-cause team kept tabs
on trends and current affairs, consistently keeping Payfast at the centre of the conversation.
It’s been great to work with a team that really cares about the work that they’re doing.
What stood out about Be-cause was their attention to detail and their willingness to go above and
beyond expectations. Partnering with organisations that demonstrate a
high level of understanding and alignment with our values, is critical. Working around tight deadlines and
complex content, the Be-cause team displayed care and commitment at
every step of the way – as well as their organisational and time management capabilities.
Our partnership with Be-cause helped us develop and deliver a strategic communications plan
that helped highlight Biovac’s critical role in vaccine distribution and manufacturing in South Africa,
in the time of COVID-19. Through consistent media engagement, Biovac was able to drive education
and thought leadership on the crucial topic of
vaccine development in South Africa.
Be-cause has been a brilliant partner in amplifying our storytelling. Their strategic
and solutions-oriented approach to social media kept our community and wider audiences
informed and connected throughout our Antarctic expedition and brought our story
and the participants’ journey to life in real time. Their passion and dedication have been key to
inspiring the next wave of participants to step forward and start their leadership journey with us.