Meet the team.
Beverley and Emma are supported by a team of strategists, media experts, copywriters, social media specialists, and client service managers.
Cape Town
Beverley Houston
CEO and Founder
Beverley’s expertise lies in bridging the gap between brands and their audiences. As a former News Editor for The Sunday Times and Business Day online, she saw the gap for results-driven PR that puts a client’s purpose and goals at its core – a skill she’s applied for over 20 years to major national campaigns and complex industries. She’s passionate about helping brands like Red Cap Energy, Women’s World Banking, and Payfast by Network, connect strategically with their target audiences. As a proud solo mom by choice, to a bright and sassy four-and-a-half-year-old, she’s constantly learning how to anticipate needs and pivot quickly; a daily masterclass in unearthing core motivations that translates directly into Be-cause’s persistent search for a brand’s true ‘why’.
London
Emma Proctor
UK Partner
With a Master’s in Global Healthcare Management from Imperial College in London, where she ranked first in her class, Emma’s communications journey started at Be-cause over a decade ago. Now based in the UK, she’s expertly navigated diverse industries, including tech startups, non-profits, pharmaceuticals, insurance, and cutting-edge medical devices. Her versatility ensures every message lands with clarity and influence. Headhunted by a global consultancy firm (who shall not be named) and a number of pharma giants, Emma ultimately chose the path of independence over corporate PowerPoints. A win for businesses in need of strategic direction.
