Africa PR
Africa’s media landscape can be difficult for brands to crack on their own. That’s where we come in to streamline the process and land top-tier coverage in relevant publications. With an extensive contact book of African media and a deep understanding of the landscape across various countries, we help brands extend their reach across the continent – through meaningful, targeted media engagement.
Explore our other services below.
Client
Homeward Bound is a global transformational leadership initiative dedicated to elevating women and non-binary individuals in STEMM to lead with impact and influence for a better future. The initiative comprises a 12-month online leadership program and experiential leadership expeditions to unique destinations, fostering a global network of women and non-binary individuals committed to driving change.
Challenge
As Homeward Bound continued to grow,
the organisation aimed to refine its
content strategy to strengthen its digital
presence, increase engagement, and
ensure brand consistency across platforms. With a diverse global audience spanning Facebook, Instagram, and LinkedIn, the content needed to effectively communicate their impact, attract new participants, and foster a strong sense of community among alumni and
supporters.
the organisation aimed to refine its
content strategy to strengthen its digital
presence, increase engagement, and
ensure brand consistency across platforms. With a diverse global audience spanning Facebook, Instagram, and LinkedIn, the content needed to effectively communicate their impact, attract new participants, and foster a strong sense of community among alumni and
supporters.
Strategy
Through our strategic content approach,
we achieved stronger engagement across
social platforms and improved brand recognition with a unified and professional visual identity. We also increased reach and awareness through targeted social ad campaigns and higher engagement rates on impact-driven content.
we achieved stronger engagement across
social platforms and improved brand recognition with a unified and professional visual identity. We also increased reach and awareness through targeted social ad campaigns and higher engagement rates on impact-driven content.
By blending storytelling, strategy, and
creative execution, we helped Homeward
Bound connect with its audience, engage
its community, and make a lasting impact
in the global STEMM and leadership space.
Public
relations
relations
Brand
strategy
strategy
Content
creation
Community
management
management
Report
writing
writing
Launches
Reputation
management
management
Africa PR