BBC Africa coverage: Payfast

We apply intelligent communication solutions to secure top-tier international media coverage for our clients. That means making intentional choices around what we pitch, and who we pitch it to. Instead of a spray-and-pray approach, we tailor our stories to target the media that we know our clients’ audiences consume. Most importantly, we make sure to leverage our clients’ expertise so that we can offer real value to our contacts 📺 For client Payfast, we secured an interview on BBC Africa to unpack Black Friday 2023 in South Africa, by putting forward Payfast Chief Commercial Officer David Adams – who was able to share key data and real insight on the topic.