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Ekaterina Smirnova

South Africa’s ride hailing industry is very different from the other countries where we’ve launched, which is why we needed a local partner who would offer expertise and guidance to inform our launch strategy. With the help of the Be-cause team, we were able to successfully launch our app in five South African cities, gaining a huge amount of high-quality exposure on both traditional and digital media platforms. The team understood exactly what we needed and worked as an extended arm of inDriver to develop and manage our media relations. Beyond providing us with PR support, they provided us with on the ground information, which helped us navigate the South African landscape.

Ekaterina Smirnova
International PR Team Leader of inDriver

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