posted by

How to develop a strong visual brand on social media

In an ever-changing digital age, your brand has to stand out in order to be noticed. The new world of social media marketing has become increasingly visual, with consumers digesting information differently to the way they have in the past. It’s no surprise that the fastest-growing social networks (Instagram, Tiktok and Pinterest) are focused primarily on visual content.

According to Hubspot, 80% of marketers use visual assets in their social media strategy. Accompanying your copy with relevant images, videos, infographics, and designs will help to drive traffic and increase engagement which will eventually result in conversions.

Visuals are easily digestible, with a storytelling ability that can help convey tricky concepts and key messaging in a simple and accessible way. Here are three tips to help your business build a strong visual brand on social media:

Be consistent

Customers scroll through hundreds of brands on their newsfeed every day, with each one asking them to invest in their product or service. A cohesive and visually appealing brand identity will make you stand out. For example, we worked with sustainable student accommodation provider, STAG African to create a consistent and professional brand identity. In order to achieve this, we ensured that all the colours and fonts used complimented the brand, enhancing their message instead of detracting from it.

Use relevant imagery

Images with a human look and feel generate the most engagement for B2C brands. At Be-cause, we encourage all our clients to build an image bank of staff profile photos and video content, to share on both their owned and earned media platforms. If you’re a brand on a budget, try using platforms like Pexels to download royalty free stock images and videos.

Work smart, not hard

An efficient way to create social media layouts is to develop design templates. For client The Birthing Team, we have an ongoing pregnancy tip series, offering expecting moms’ advice on how to manage their antenatal journey. To make the content creation process easier, we have a series of templates which we reuse each month – a simple and cost-effective way to create valuable and visually appealing content!

Considering that up to 90% of information transmitted to the brain is visual, it’s clear that people respond well to great design. Compelling images or text are great on their own – but when you use them both, you can expect greater results from your social media marketing strategy.

Leave a Reply

Your email address will not be published.