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Taxify launches new driver safety feature

Ride hailing service, Taxify in partnership with emergency assistance app Namola, have announced the launch of an in-app safety button that connects at risk drivers to emergency services. Launched at the inaugural Taxify Driver Safety Summit, which was held at Turbine Hall in Newtown, Johannesburg on 4 April, the emergency button will address concerns around driver safety and security. The integration is currently in its pilot phase, with plans to roll out to all drivers by the end of April.

“Rider and driver safety is our first and foremost priority. The safety button will allow Taxify drivers to access rapid deployment of the correct emergency response, should they find themselves in danger,” country manager for Taxify, Gareth Taylor announced at the event. “Namola are the leaders in community safety, we have a huge sense of relief in rolling out this partnership.”

Supported by Dialdirect Insurance, Namola, is a mobile app that helps users receive emergency assistance at the push of a button when they need it most. The app allows users to share their GPS coordinates, name and nature of the emergency with a 24/7 response call centre, which can verify incident details and connect to emergency medical services and SAPS. The partnership will enable Taxify drivers to access the Namola functionality from within the Taxify app.

“Namola exists to help improve safety and security in South Africa. We are a community focused application that aims to get citizens the fastest help possible in any emergency,” says Namola’s CEO Peter Matthaei. “The partnership with Taxify will help alleviate some of the distressing situations that drivers can face. The app is available to all South Africans and has been found to be particularly useful in volatile areas.”

The Taxify Safety Summit was attended by more than 150 Taxify community leaders and drivers. A number of training stations were set up at the event, which dealt with topics such as anti-hijacking, self-defence and vehicle maintenance safety. Issues of safety, crime hot spots and mitigating risk with cash paying clients formed part of the day’s agenda.

“The welfare of our drivers is our foremost priority, the partnership with Namola is the first very important step towards addressing safety concerns. Taxify has a zero-tolerance approach to violence,” Taylor said. “Beyond providing a platform to speak out on safety concerns and issues, the Taxify Safety Summit has created an opportunity for us to find actionable solutions together with drivers.”

Launched in South Africa in 2016, Taxify is available in Johannesburg, Cape Town, Durban and Port Elizabeth.


Distributed by Be-cause Integrated Communications:
Kirsten Macnab
060 528 5857 / 021 447 1082

Distributed on behalf of Taxify:
Country Manager for South Africa: Gareth Taylor

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