While hot summer days are being celebrated in the southern hemisphere, South Africans need to be extra cautious during the sunny season. With one of the highest monitored levels of ultraviolet radiation, South Africans are four times more likely to develop skin cancer than any other form of cancer.
“Don’t be fooled by overcast and cloudy weather, the glare reflects the rays just as strongly and the possibility of burning is exceptionally high,” says Cape Town based dermatologist, Dr Dagmar Whitaker.
Emthunzini hats, which have been recommended by Whitaker, have undergone stringent tests to ensure UPF 50+ protection and have been approved by the Cancer Association of South Africa. The hats have proven to be a popular summer stable, not only are they fashionable but they’re sensible too, says the well-known dermatologist.
If you’re yearning for sunshine but want to try your best to prevent skin cancer and wrinkled old skin (a deterrent in itself), follow these tips offered by the team at Emthunzini:
- Avoid the hours of the day with maximum UV concentration. If your shadow is shorter than you, stay out of the sun. If your shadow is longer than you, go into the sun BUT with protection.
- Wear protective clothing and most importantly put on a hat. Most hats are effective at blocking out powerful UV rays, but there are some which the UV rays can penetrate, leading to sunburn and the potential for skin cancer. Emthunzini Hats meet the international UPF 50+ requirement. This line of Aussie inspired colourful, everyday hats, are washable and crushable, which means they can fit into any suitcase, beach bag or backpack. They also have a hidden drawstring and can be custom fit for most head sizes.
- Use a high factor sunscreen. Make sure it has a minimum sun protection factor (SPF) of 30 or even higher.
- Protect yourself throughout the year, especially during those months with an ‘r’ like December and January.
Sun protection products, like Emthunzini Hats, ensure year round protection. “Put your knowledge into practice and cover up before you hit the beach,” says Whitaker.
Distributed by Be-cause Integrated Communications:
021 462 1723 / 084 369 4304
On behalf of Emthunzini Hats:
Co-founder: Gilly Ord