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Set-your-own-price taxi app launches in SA

E-hailing app inDriver gets riders and drivers to bargain


28 February 2019 – South African ride-hailers are now able to bargain for a fair price with newcomer to the local e-hailing market, inDriver. The app, currently used by 20-million people across more than 200 cities, launched in Cape Town today, with other cities to follow.

The app’s Real Time Deals (RTD) model allows passengers to set their own fare for their selected route. Nearby drivers are sent the destination and offer, which they can either accept or counter for more money. Pre-approved rates in the app give guidance, but the final fare is set by passenger and driver in a real-time negotiation.

“inDriver was built to counter price surging by other ride-hailing companies and gives the power of setting prices back to passengers and drivers,” says inDriver spokesperson Lerato Moroe.

It all started on a Russian social network, with a group of indignant taxi riders who objected to price surges when temperatures dropped below minus 45-degrees Celsius. In just six months, more than 60 000 people had joined the group – which soon became an app that has proven highly adaptable for a diverse collection of markets across Eastern Europe, Latin America and Africa.

The more affordable platform for passengers also benefits drivers, who appreciate the app’s transparency and lower commission rates, with 0% commission for the first few months. “Drivers can earn more with inDriver than on other apps because they have full freedom to choose any ride request they like without any risk of being penalised. They can see the full fare, point A and point B and then decide if they want to accept the request – a feature with big appeal, often requested by drivers,” says Moroe.

Once the counter-offers are in, passengers select their best fit driver in line with what categories are most important to them – fare, driver rating, estimated time of arrival or vehicle model. “Both parties are able to prioritise what matters most to them, in a safe and convenient way,” says Moroe. Riders can share the details of their ride with a friend, providing added security.

Payment is made in cash – cutting out transaction fees and other costs associated with middlemen. inDriver is available for download on Google Play and the App Store.





Distributed by Be-cause Integrated Communications

Sarah Waterfield

021 447 1082 / 060 677 6235


Distributed on behalf of inDriver

Spokesperson: Lerato Moroe

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