Get ready for South Africa’s first cause-based online pop-up store, offering a curated selection of handcrafted products to purchase. From clothing and toys to jewellery and art – the forgood Pop-Up Store (http://store.forgood.co.za) is open for the month of July only. The best part? Every sale generates income for a cause, helping to build long-term sustainability, create jobs, support skills development and empower communities.
This South African first is the brainchild of forgood, an online platform that connects ordinary people to reputable causes where they can choose to donate goods or offer their skilled services to a cause in need. It’s all about matching good, for good.
“With the forgood Pop-Up Store we wanted to create something truly unique, something that would allow customers to buy products with purpose in a way that was easy to do and would directly support causes on the ground,” says Katherine Robertson, head of e-commerce at forgood. “The Pop-Up Store is really an extension of the work we do at forgood – it aims to bring good ideas and great causes together in a way that creates awareness and promotes sustainability.”
Online shopping helps South Africans save time and money, but very few sites allow consumers to support local causes with their purchase power. The forgood Pop-Up Store changes the game by creating a socially-conscious package that everyone can buy into.
Forgood’s online platform has more than 1 300 different opportunities and 500 accredited social causes for people to choose from. The Pop-Up Store brings the same care to its curation. “A lot of effort has gone into not only curating the products but also the variety of causes being supported. We want the Pop-Up Store to be a place where everyone, from animal lovers and environmental champions to people who have a passion for youth and community development, can come together and purchase beautiful products…with purpose,” says Robertson.
The Smile Foundation, Dogtown SA, Jewels of Hope, Gay and Lesbian Network and Kainav Conservation Foundation, are just a few of the registered causes that will benefit from every purchase.
Online shopping doesn’t have to be a guilty pleasure. By shopping at the forgood Pop-Up Store, consumers can make the conscious choice to do good, for good. And what better month to start than in July, when South Africans are looking for more ways to celebrate and support the legacy of Nelson Mandela.
Facebook – /forgoodSA
Twitter – @forgoodSA
Distributed by Be-cause Integrated Communications:
021 447 1082 / 060 677 6235
On behalf of forgood:
CEO: Andy Hadfield (@andyhadfield)