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New maternity care programme launches

 Pregnant women without medical scheme cover can now access affordable private maternity care, without worrying about being put out of pocket by unexpected costs. The Birthing Team, which is currently available at Netcare’s Rand Hospital in Hillbrow, Johannesburg, is the first programme of its kind to deliver all-inclusive, end-to-end maternity care, in private hospital facilities, for under R20 000.

Mothers-to-be book an initial comprehensive screening priced at R1 500 before signing on to the full programme, which costs an additional all-inclusive fee of R18 000, provided there are no clinical complications. The fee is discussed and set up front, and includes all blood tests, at least three ultrasound scans and a minimum of eight antenatal visits – six with a midwife and two with a doctor with a special focus on obstetrics. The birth itself, a normal vaginal delivery, is also covered, as are emergency caesarean sections (when necessary). After birth, there are follow-up visits at three days, 10 days and six weeks, ensuring both baby and mother are doing well.

“To ensure the best care for moms and babies, women interested in joining the programme are encouraged to come in for a scan at 12 weeks. At this appointment, we assess the development of the foetus and we can pick up if the baby has any abnormalities. We can also refer complex and high-risk pregnancies to specialists early on,” says Dr Howard Manyonga, an obstetrician and gynaecologist who heads up The Birthing Team.

As a part of the service, pregnancy and birth are overseen by medical teams made up of midwives, obstetricians and general practitioners. This promotes comprehensive and proactive care, including best use of private sector medical resources, all of which reduces the risks to mother and baby. The predetermined fixed price prevents unexpected costs and ensures mothers-to-be are not left seriously out of pocket.

Based on her unique clinical needs, an individual care plan is developed for each woman in the programme. “The Birthing Team patient’s pregnancy is monitored and managed by an experienced midwife, who in turn works with a team of obstetric GPs and specialists to make decisions about care,” says Manyonga.

Due to the proactive nature of the care programme, mothers who are 28 weeks or more pregnant are not eligible. The Birthing Team is also unable to offer the programme to women with certain serious systemic chronic conditions or who are at risk of delivering early. “Complex cases need to be referred to and managed by specialists working in the public sector. To keep the product affordable and sustainable, we are unable to manage certain medical conditions,” says Manyonga.

Interested mothers should contact The Birthing Team as early into their pregnancy as possible to book their first scan. Their regular check-ups take place in well-equipped consulting rooms adjacent to Rand Hospital and delivery takes place in the hospital’s maternity ward. Visit The Birthing Team’s Facebook page – The Birthing Team at or call 011 484 0568.

 The Birthing Team is supported by PPO Serve, an innovative healthcare management company. PPO Serve was established in 2015 to address the affordability crisis in healthcare in South Africa. Introducing rigorous team-based care to the private sector, several community-based pilot projects are under way.



 Distributed by Be-cause Integrated Communications

Emma Proctor

021 447 1082 / 072 930 4412

 Distributed on behalf of PPO Serve

Founder: Dr Brian Ruff

Head of Birthing Team at PPO Serve: Dr Howard Manyonga




  • Good day
    I’m interested in your affordable maternity care program me and my husband are planning for a baby so I would like to know if the cost does increase if you give birth by caesarean but have no complications.

    • Hello – thanks for your message. The best place to access information is to follow The Birthing Team’s Facebook page – they will be able to assist with your request. We are unable to answer on their behalf.

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