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National Savings Month – NGO encourages youth to save

July is National Savings Month and Heartlines, the Centre for Values Promotion, is educating school children on the importance of making saving a habit from an early age. The local NGO has reached more than 165 000 people through their Values and Money campaign, which targets parents, teachers and learners at schools and training colleges.

“Community engagement is the first step towards encouraging the youth to be financially conscious,” says Heartlines Values and Money project manager, Zamabongo Mojalefa. “Children are not taught to save or manage their money and this is affecting their lives as they grow up. We need to talk about saving at a school level with learners, teachers and parents.”

Emphasising values such as honesty, diligence and thrift, Heartlines’ educational courses and resource packs have been presented at school assemblies and in life-orientation classes across the country. Reaching communities in Soweto, Tembisa and Langa to name a few, the non-profit aims to create a nation of savers.

Heartlines’ Values and Money campaign is based on the 2013 hit movie, Nothing for Mahala, as well as an illustrated storybook called Stories that Talk Money. By using age-appropriate materials and light-hearted subject matter to help them start their own saving plans, youth are encouraged to take control of their own financial futures.

“We try equip the youth with knowledge and a sense of confidence in their ability to save for themselves no matter what their income is,” says Mojalefa. “We also engage with teachers to allow for financial learning to go beyond the classroom.”

To date, over 21 000 resources have been distributed and over 14 500 learners have been reached by the Values and Money campaign.

Saving a little bit per month from a young age can make a huge difference in the lives of children and their families. Visit for more information on the Values & Money Campaign (sponsored by Nedbank) or other Heartlines productions and activities.





Distributed by Be-cause Integrated Communications:

Sarah Waterfield

021 447 1082/ 060 677 6235


On behalf of Heartlines:

Founder: Dr Garth Japhet

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