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Covid-19: EdTech preparing students for the future

Governments around the world have closed educational institutions, in an attempt to contain the global Covid-19 pandemic. With several school weeks lost educators are harnessing the power of EdTech to ensure that students can continue with their studies, despite the loss of classroom hours.

Educators, parents and students are turning to digital platforms to continue the academic programme as best they can. “Teachers across the globe are facing many of the challenges associated with teaching remotely at an unprecedented scale. Adoption rates of EdTech in South Africa are relatively low compared to other countries, by tapping into our digital resources, we’re able to help teachers and students locally,” says Rebecca Pretorius, Country Manager for Crimson Education.

Pretorius believes that beyond Covid-19, those who have had a positive experience with EdTech will continue to use it. “For high school students, becoming familiar with virtual classrooms, self-study and remote working, will set them up for success in their tertiary studies. It prepares them for the working world, where communication is rapidly moving towards digital-only platforms.”

In addition to this, schools are likely to integrate EdTech solutions into the everyday routines of their students and teachers and tools inside-and-outside the classroom. “This will stimulate collaboration between existing EdTech companies and schools, opening up new opportunities in the online space such as webinars, online courses through platforms like Coursera, and one-on-one tutoring using video software like Zoom,” says Pretorius.

The lockdown has forced the education sector to rethink its strategies for remote and digital learning going forward. “We have been presented with a good chance to promote and develop technology and solutions for online learning and teaching – it’s the future of education,” says Pretorius.

Through a team mentorship model, Crimson Education connects students with admission strategists and tutors to assist them with the complex application process for overseas universities. The team also helps with choosing the right universities to apply for. The Crimson team includes alumni and admissions officers from top ranked international universities.

With a presence in 30 cities, the company launched in South Africa in 2018, with their head office in Johannesburg and a satellite office in Cape Town. Crimson offers regular webinars with Crimson experts; former Ivy League admissions officers and Crimson alumni on a range of relevant and interesting topics. For more information, visit, or email



Distributed by Be-cause Integrated Communications:

Ciaran Maidwell

021 447 1082 / 072 693 9401

On behalf of:

Rebecca Pretorius, Country Manager for Crimson Education South Africa

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