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Andy Hadfield – profile

Andy Hadfield is the opposite of conventional. As a digital native, he constantly challenges ideas, business models and traditional ways of thinking – whatever it takes to create, drive and build innovative businesses that have impact.

Since 2015, he’s headed up, a social impact platform that connects people who want to make a difference – to the causes that need their help. A simple concept, right? Not in Andy’s hands. Fearing that the existing charity model was broken, he set about creating a new model; a true social enterprise that creates its impact through a combination of capitalistic and charitable practices. This meant growing forgood from a purely consumer-facing product, to a cloud-based enterprise platform that underpins the global rollout of Employee Volunteering Programmes (EVPs).

As the biggest volunteering platform in South Africa, forgood connects individuals and corporates with registered causes in a way that builds sustainability and enables businesses to track their impact. It’s a win-win situation. Through its various streams, forgood reaches over 300 000 people every month and remains accountable to both the businesses and causes it supports.

Andy’s track record puts him somewhere between a startup and an upstart. A veteran of four startups, this generation Xer has played in every corner of the digital industry, starting with the student mouthpiece, getALife, which he launched at UCT aged 19. People took notice, including Zimbabwe’s President, Robert Mugabe, who thought it worth suing over. The President lost.

Andy is equally adept at cross-sector innovation and has applied his strategic and digital trade across industries like finance, professional services, construction and media. The Real Time Wine & MyBEER apps built a retail review community for the wine and beer industry. Before this he built an employee engagement system “The Deloitte Way” and a social network for the construction industry – At FNB he created the bank’s first official Facebook presence, did a major overhaul of the consumer site, and created a world class e-commerce system that lets consumers get FNB products in under 10 minutes. It’s no wonder he was named one of Mail & Guardian’s 200 Young South Africans in 2014.

Part trailblazer, part ambassador Andy is a regular speaker on the South African circuit and has flown the flag at SXSW with his presentation; “You Don’t Need Bandwidth to be Awesome”, which he talks as much as he walks.


On Twitter: @andyhadfield

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Distributed by Be-cause Integrated Communications:

Sarah Waterfield

021 447 1082 / 060 677 6235


On behalf of forgood:

CEO: Andy Hadfield (@andyhadfield)





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