Be-cause works with corporates, local brands, start-ups and NGOs to generate awareness around innovative new projects, local business, sustainability, education and health to name a few key areas. We are a young, creative and dynamic communications hub – think public relations and a newsroom merged into one. Using everyday communication tools to inform you about what’s going on, where, when, why it’s happening and how is pretty much in a nutshell what we do. Staying ahead and on top of the evolving media environment is our personal mission and also what sets us apart. We live, love and breathe what we do and work with clients who feel the same way about their brands!

Team Background

Beverley Houston
Merging her knowledge of and passion for news, creative writing, community development and sustainability, Beverley launched Be-cause Integrated Communications in 2012. Graduating from Rhodes University with a degree in Journalism and Political Science, she has worked as a news editor, journalist and a PR specialist on a number of multi-national and local accounts.
Contact Beverley beverley@be-cause.co.za

Emma Proctor
Emma graduated from UCT with a distinction in Historical Studies (Honours) before joining Be-cause and taking on a range of clients across the fields of health, education, economics and social activism. Having led a variety of PR campaigns from brand and situation analysis to successful roll-out, she now focuses on strategy and content writing.
Contact Emma emma@be-cause.co.za

Sarah Waterfield
Completing her undergrad at Rhodes University and graduating with an Honours degree in Anthropology from UCT, Sarah joined the Be-cause team in 2016. With her love for people, networking and a good story, she has grown to take on the lifestyle and consumer side of the business, working on accounts such as Bean There Coffee Company, Forgood, FitChef and Riverside College.
Contact Sarah sarah@be-cause.co.za


The Be-cause team continues to deliver with some wonderful creative thinking, huge amounts of infectious energy and professionalism. Their determination and commitment have given Bean There much valued exposure across a variety of media platforms. They are more than just a PR agency, they are an extension of the Bean There family.

Jonathan Robinson
Founder of Bean There Coffee Company