Be-cause is a niche PR agency operating in the cause environment. We work with corporates, brands, NGOs and local start-ups to generate awareness around sustainability, education, healthcare and social activism to name a few key areas. We are a creative and dynamic communications hub – think public relations and a newsroom merged into one. Using everyday communication tools to inform you about what’s going on, where, when, why it’s happening and how is pretty much in a nutshell what we do. Staying ahead and on top of the evolving media environment is our personal mission and also what sets us apart. We live, love and breathe what we do and work with clients who feel the same way about their brands!

Team Background

Beverley Houston
Merging her knowledge of and passion for news, creative writing, community development and sustainability, Beverley launched Be-cause Integrated Communications in 2012. Graduating from Rhodes University with a degree in Journalism and Political Science, she has worked as a news editor, journalist and a PR specialist on a number of multi-national and local accounts.
Contact Beverley beverley@be-cause.co.za

Emma Proctor
Emma graduated from UCT with a distinction in Historical Studies (Honours). Having worked in research, data presentation and content writing for the non-profit sector, she was drawn to Be-cause by its compelling collection of clients. With a particular interest in health, education, economics and social activism, she works predominantly with current affairs and business publications. Talk to her about the Saartjie Baartman Centre, PPO Serve, Liberty Health, Hope House Counselling Centre and Chat Find. Contact Emma emma@be-cause.co.za

Sarah Waterfield
Completing her undergrad at Rhodes University and graduating with an Honours degree in Anthropology from UCT, Sarah joined the Be-cause team in 2016. With her love for people, networking and a good story, she has grown to take on the lifestyle and consumer side of the business, working on accounts such as Bean There Coffee Company, Forgood, Heartlines and Riverside College.
Contact Sarah sarah@be-cause.co.za

Kirsten Macnab
As the newest member of the Be-cause team, Kirsten graduated from UCT with a degree in Print Journalism (distinction) and Economic History Honours. Her thesis was on access to higher education in South Africa. Kirsty works on the following accounts; Hope House Counselling Centre, OrderIn and The Galileo Open Air Cinema. She enjoys the diverse experience that Be-cause has to offer.
Contact Kirsten kirsten@be-cause.co.za


Having worked with a number of PR companies before, I can confidently say that Be-cause came out tops. I will certainly use them for many more seasons to come; their level of professionalism did not drop from day one, they never missed an appointment, they were organised and always arrived on time. Above all, they deliver!

Huenu Solsona
Founder, The Galileo Open Air Cinema